photo by Sustain
Sustain's clothing is completely natural, from the organic fibers that make up the thread and fabric, to the natural plant dyes that color our clothes. We carefully focus on every detail to make sure that the only things that touch your skin are purely from nature.
Our fibers are 100% natural and organic.
Our cotton is 100% organic, from the fabric, to the labels, to the thread used to sew it all together. That means that every step, from the growing of the cotton, to the processing of the cotton into fabric and thread, is free of pesticides, harmful chlorine bleaches and other toxic chemicals.
Just like our cotton, our linen is 100% natural and organic. Natural linen is made from flax plants, the same plant super nutrient-packed flaxseeds come from.
We only use safe and healthy natural dyes.
We believe that the clothing you put on your body should be as good for you as the food you put in it. That's why, instead of using petroleum-based dyes used on conventional clothing (and even used on other certified organic clothing), we use natural dyes. Here of some of the plants we use for dyes:
Pomegranate peels are rich in vitamins and antioxidants, even more than the juicy pomegranate seeds. The peels are anti-inflammatory, anti-microbial and are consistently used in beauty products for maintaining healthy skin.
Oak has natural antiseptic and anti-inflammatory properties that help reduce skin irritation.
Rhubarb is high in vitamins A, C, E and K and various minerals that are good for you. Because rhubarb is high in antioxidants (like vitamin A), it has been used in skin care products for anti-aging. Rhubarb is also antimicrobial and has been used to fight skin infections.
The dried fruits of myrobalan trees used for dyeing are commonly used in ayurvedic and traditional Tibetan medicine. Because myrobalan is very high in antioxidants, it has been used to protect against various age and heart related diseases.
Madder root is one of the oldest natural dyes, known for its ability to make beautiful reds. It has been used for thousands of years, since at least ancient Egypt (cloth dyed with it has even been found alongside the possessions of King Tut).
Fusticwood is a common natural dye known for its ability to make strong and vibrant yellows. Fusticwood has been used for hundreds of years, and was one of the main dyes used to dye uniforms during WWI.
Logwood dye is extracted from the heartwood of logwood trees and makes lovely and bold purple colors. It has been used in Europe since the 1500s, and by the Mayans for hundreds of years before that.
Indigo is probably the most well-known of natural dyes. Indigo has been used for thousands of years (dating back to 2000-3000 B.C.) for its ability to make strong and beautiful blues. In the 1800s, natural indigo was almost completely replaced by synthetic indigo, which is derived from the known toxin aniline (a chemical that has been used to make rocket fuel).